Swachhagraha

Project 'Swachhagraha' draws inspiration from one of the largest movements - Satyagraha which catalysed action, by winning over people's hearts through tremendous patience and perseverance, instilling in the Indian mind, dignity and self respect. The project aims to engage people and bring about change similar in scale to India's freedom movement where people get involved to take action for 'Creating a Culture of Cleanliness'.

Swachhagraha is about promoting civic consciousness amongst citizens through youth leaders.

"If we make it a public movement,
we can make our country being counted
as one among the cleanest nations."

Shri Narendra Modi
Hon'ble Prime Minister of India

Vision

Swachhagraha is a movement to create a culture of cleanliness.

Mission

Imbibe the value of cleanliness to catalyse action and demonstrate behavioral change.

Objectives

1. Encourage individuals to inculcate the habit of
2. cleanliness and create a sense of ownership for public spaces.
3. Empower an active group of teachers who motivate students to be 'Swachhagrahi'.
4. Create and provide educational materials to strengthen the culture of cleanliness in school and take it beyond the boundaries of school and homes.
5. Identify motivated youth as 'Swachhagrahi', who will be encouraged to act and inspire others.

Why Participate?

School

1. Has access to quality resource material on behaviour change education
2.  Receives a certificate of participation
3.  Gets recognition for its work on website and social media
4.  Gets invited to various national and international events to share project work
5. Contributes to

A teacher (Swachhagraha Prerak)

1. Gets training on project based learning
2. Receives a certificate of participation
3. Has a chance to be nominated as mentor for national level programme
4. Gets invited to various national and international events to share project work
5. Gets recognition of work on website and social media

Students (Swachhagrahi)

1. Development of skills and competencies: leadership, critical thinking, planning, problem solving, communication, etc.
2. Have opportunity to contribute to nation building programme
3. Get opportunity to participate in  state and national level events and seminar
4. Get recognition of work on various media, website, social media
5. Receive a certificate recognizing exemplary work